Humanrace feat. USM
Pharrell Williams's skincare brand, Humanrace, partnered with USM at Milan Design Week 2025, receiving rave reviews for its reimagination of the bathroom as a space for holistic well-being.
The open-concept design titled HAVE A GOOD DAY featured a freestanding, full-scale USM Haller bathroom in signature green, stocked with custom accessories and Humanrace skincare products.
“Humanrace is a journey of well-being and our 2025 Milan Design Week experiences immerse you in the routines that become part of your everyday life.”
A sensory and aesthetic experience
The immersive installation designed with the USM Haller modular system evoked renewal and balance as fundamental elements of a day well-lived, in a personal space where daily routines become rituals. Visitors were invited to pause and remember that self-care is an integral part of everyday life, while exploring the intrinsic link between design and the human experience.
A convergence between design and well-being
HAVE A GOOD DAY succeeded in illustrating the growing trend towards incorporating well-being into interior design. By combining the worlds of Humanrace and USM, the unique and non-functional concept piece proposed a new vision of intimate space, where modular furniture adapts to personal needs and fosters an atmosphere of serenity.
Enthusiastic feedback
The feedback was very positive, both from visitors and design professionals. The installation was seen as a persuasive fusion of the modularity of USM furniture and Humanrace's commitment to well-being. Visitors commented on the originality and striking aesthetics of the project, which created a space that was both design-led and introspective.
This installation was a unique conceptual piece. The metal components of the USM Haller are not designed to withstand prolonged exposed to high humidity, making showers or bathtubs impractical with the standardised system. However, the USM modular furniture system offers a wide variety of creative and individual solutions for storage and other bathroom furniture.
About Humanrace
Founded in 2020 by multi-hyphenate Pharrell Williams in collaboration with his longtime dermatologist, Dr. Elena Jones, Humanrace’s mission is to revolutionise well-being through innovative and thoughtfully designed products that transform daily routines into rituals. Its all-gender formulations are vegan, cruelty-free, and fragrance-free, presented in sustainable, refillable packaging with braille for accessibility.
