USM presents “reflecting realities” at 3daysofdesign
For the first time, USM is presenting its own installation at the annual festival in Denmark, which is now in its 13th year of presenting and honouring outstanding design; this year under the motto “keep it real”.
With “reflecting realities”, a room-dominating mirror installation by USM surprises visitors. It impressively demonstrates how the design classic can adapt to very individual and changing realities – with creative solutions ranging from conceptual, multifunctional room sculptures to practical small pieces of furniture.
We look forward to your visit!
USM Haller Soft Panel – Exclusive preview
To mark the 60th birthday of its classic USM Haller, USM is surprising with a major innovation: the USM Haller Soft Panel. As a natural addition to the furniture system, it playfully integrates a new texture and patterns into the metal world of the classic and offers a completely new experience of modularity. Magnetic, playful, easy.
Come discover this novelty which will be officially launched in September 2025.
Wednesday, 18 to Friday, 20 June 2025
Open from 10:00 – 18:00
Frederiksgade 1, Copenhagen, Denmark
Our Danish trade partner Paustian will also be present at 3daysofdesign. They will be staging their showroom (Niels Hemmingsens Gade 24) with playful design installations that awaken all the senses.
