A new USM store in London
USM has moved to a new flagship store in Marylebone – a vibrant, design-forward neighbourhood in the heart of the London. This two-storey space offers an immersive experience that reflects the brand’s core values of modularity, sustainability and timeless design, making it a destination for design enthusiasts from around the world.
Design highlights: from kitchen to home cinema
Visitors are welcomed by a low credenza – perfect for entryway storage. The journey continues through a beautifully arranged kitchen area, where a floor-to-ceiling unit elegantly displays glassware and essentials. A standout feature is the World of Plants for USM Haller, which integrates greenery into the furniture using herbs for both decoration and culinary use.
In the living room, a home cinema setup – developed in collaboration with Leica, the renowned German optics brand – features a high-performance projector discreetly built into USM furniture. Nearby, a sculptural display unit showcases the work of artist Abid Javed, a contemporary artist based in London.
Sustainable, scalable, and stylish
On the lower ground floor, visitors find a sophisticated bar and display unit that opens into a dedicated music space. A sleek media console houses a curated vinyl collection, while a serene bedroom setting illustrates the adaptability of USM modular wardrobes. The basement also includes a home office and training area, rounding out the store’s immersive experience.
Designed by London creative studio ForEveryday.Life, the store concept cleverly incorporates the USM Haller grid to define zones and levels. This architectural approach mirrors the modularity of the furniture itself, creating a space that is versatile, scalable, and globally relevant.
A vision for contemporary living
The move from Clerkenwell – an area known for workplace design – to Marylebone reflects the evolving focus to residential interiors. As demand grows for sustainable, design-driven furniture that adapts to modern living, USM modular systems offer seamless solutions for homes around the world.
Whether it’s a statement shelving unit, a bespoke media console, or a fully customised home office, USM modular furniture provides limitless possibilities tailored to individual lifestyles – no matter where you live.
If you want to purchase a USM Haller piece yourself design it now in our online configurator or find your local sales partner.
Photography by James Retief
