Coperni x USM in Bon Marche store

Paris, France

Following the success of their last pop-up in March at Paris Fashion Week, Coperni approached USM once again for its brand new ephemeral corner at Bon Marche, department store.

Sebastien Meyer and Arnaud Vaillant, founders of the brand, presented their spring-summer 2020 collection at the latest Paris Fashion Week. They unveiled the collection with a digital event at the Champs-Elysees Apple Store, on a huge video wall, followed by an explanation of their creative process through sketches on iPads.

After Fashion Week, Coperni installed their collection in the prestigious department store on the Left Bank, southern bank of the river Seine in Paris. After a stint in the New York department store Bergdorf Goodman, their nomadic shop concept has just moved to the Designers space on the second floor of Bon Marche.

Sebastien Meyer and Arnaud Vaillant, two design lovers, have designed their ephemeral shop using only the USM Haller system. 

They designed two large cube-shaped, very graphic and minimalist pieces of furniture at the heart of which are suspended pieces from the 2019 Fall-Winter collection. They are accompanied by a small piece of furniture presenting the handbags. These boxes allow to present their collection, while offering an innovative and modern image, consistent with their creative approach. IPad tablets fixed on both sides of the large furniture, allow visitors to consult the lookbook of the brand.

Learn more about Coperni on their website and Instagram account @coperni.

Photos : Alexandre Moulard 

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