USM provided the Haller system for The Office Group’s new workspace in Brock House, London. Brock House, located in Great Portland Street, was first the site of a church and then home to the Philharmonic Hall, hosting jazz concerts in the early 1900s. In the 1930s the building reopened as a cinema and later as an automotive showroom.
The history of the building is reflected in the design created by London-based Soda Studio. Inspired by the history, the design nods to the golden age of movies and car design through hints of chrome across the eight floors.
“Brock House presented the design team with an exciting opportunity to do something unexpected”, comments Nasim Köerting, Head of Design at TOG. “With the building’s eclectic history as an orchestra house, grand cinema and automotive showroom, we had an abundance of inspiration on our doorstep – but it was important that the combination of these influences worked seamlessly to create an unusually peaceful space in the bustling heart of the city. Brock House is an island of calm, enabling members to come together to collaborate and co-create.”
The USM Haller system cleverly divides the ground floor and provides storage whilst maintaining a classic look. The steel blue Haller system is subtle and not overbearing. TOG have placed gaps between the storage and shelves allowing light to spill through and illuminate the rest of the ground floor whilst ensuring the street is semi-visible. The metallic structure of the Haller system complements the shiny surfaces present throughout the space in the tables and chair, whilst hinting at vintage cars which is part of the building’s heritage.