Coperni creates the World Wide Home

France, December 2019

After the first 2 remarkable collaborations for the launch of the 2019/2020 collections of Coperni during Fashion Week, at Bergdorf Goodman (New York) and at Bon Marche (Paris), USM and fashion brand Coperni, founded by the talented Parisian duo Sebastien Meyer and Arnaud Vaillant, team up for a new "WORLD WIDE HOME" experience.

In 1990, Tim Berners-Lee invented WWW (World Wide Web), a public hypertext system operating on the internet. A world wide web on which he was the first to create a website.

With technology, innovation and digital as the founding pillars of Coperni’s DNA, while modernity, future proofing and connectivity have been at the heart of USM's culture. It's therefore natural that these common themes have shaped the WORLD WIDE HOME exhibition and influenced Coperni while designing the furniture out of the USM Haller system.

This project is also part of a digital and creative extrapolation, using the insights USM has observed on the evolution of lifestyles and working places in the past years. The insights have been taken from the spectacular installations on the USM stand at Salone del Mobile in Milan 2018 and 2019.

The scenography imagined by Coperni occupies the USM showroom in Paris: it is designed in 2 distinct spaces in the heart of the same atmosphere.

  • First a “working” space evokes the work environment of the great IT inventors from the 90s. The office is at the centre of this space and has easy access to furniture such as the library or self-service printer station.

  • Second a “living” space is created as a place for reflection, rest and reverie. A bed close to the floor contrasts the tall dressing table pulling upwards, acting as reminder to never stop rising. The set of drawers offer simplicity because the act of dressing should be as efficient as possible.

A video projection shows Coperni's digital adventures on Instagram while launching their collections.

Each piece of furniture is designed like a canvas, neutral and with infinite modularity for its user. The blue carpet, evocates the iconography of WWW, covering the two spaces and extending up the bedroom wall to symbolise the immateriality of the internet: no top, no bottom. A world without beginning, end, and without before or after.

The desk is entirely made up of short tubes and balls. Custom-made plexi-glass working tops provide the necessary functionality while offering the possibility of personalising it according to the needs of the user, who can add extra modules and cover with a plexi-glass top. The workspace is then completely transformed: refined, more imposing or even organic by adding elements creating a higher level (shelves, book rests, etc.).

The monumental library is inspired by binary code and the furniture represents only two digits: the 0 and 1. Through this piece, the creators pay a direct homage to computer coding and programming languages, by repetitively and systematically alternating open or closed modules, but all with identical dimensions.

Dressing table
A dressing table with amplified proportions is seen as an object of reflection, questioning the concept of verticality and the desire to rise. The dressing table is entirely made up of short tubes and balls, which external modules are created according to the user's choice (shelves, hair dryer rest, magnifying mirror etc.).

A low bed is surrounded by 4 corner bedside tables, formed from USM Haller modules in an unusual arrangement. The construction of this set presents the absence of highs and lows and is fully modular, adapting to any size of bed.

Set of drawers
Complementary to the bed and the dressing table, the set of drawers is an essential passage point which makes the link between the different stages of the day. Again marked by the alternation of open and closed modules, it combines simplicity, complexity and functionality.

About Coperni
Coperni is a Parisian ready-to-wear and accessories brand, founded in 2013 by Sebastien Meyer and Arnaud Vaillant. The style of the collections directly linked to futurism reflects dynamism, the idea of ​​movement, of power, inspired by a modern world and a connected society. The name Coperni evokes the work of the Prussian astronomer Nicolaus Copernicus who revealed the theory of heliocentrism, placing the sun at the centre of the Universe. Here, people are at the centre of creation, offering an elegant, practical wardrobe, born from intensive textile experimentation.