We already had the pleasure of meeting the designer Alexandra Golovanoff in her apartment on Paris’ Left Bank to discuss decoration and fashion. Guided by her taste for discreet elegance, Alexandra recently opted for iconic USM Haller furniture to set up two of her Parisian sales outlets.

The first stop of this report takes us to Alexandra Golovanoff’s new corner in the prestigious department store Le Bon Marché. The white USM Haller furniture blends in subtly with the minimalist ambiance of the corner, highlighting each item of her collection. The refined aesthetics of each shelf and hanging rail have been designed to showcase the brand’s creations.

The report continues towards Alexandra Golovanoff’s flagship shop located on the left bank of the river Seine. This space has been meticulously redesigned with the same USM modular furniture, creating the same visual harmony between the luxurious cashmere knitwear and the refined aesthetics of the furniture.

Alexandra managed to reuse and reconfigure some of the USM Haller elements from her own home when refurbishing her shop, thus breathing new life into these rooms.

This approach reflects her commitment to sustainability, which she expresses here and in many areas of her everyday life.

Alexandra Golovanoff’s fashion and design expertise perfectly matches the versatility of the USM modular system, thereby creating a space that reflects her brand’s modern aesthetics and distinctive personality.

You can follow Alexandra Golovanoff's brand on her Instagram account @maisonalexandragolovanoff and discover her collection on the website alexandragolovanoff.com and in her store at 5 rue de Varenne in Paris.

If you want to purchase a USM Haller piece yourself design it now in our online configurator, or find your local sales partner here.