Case study: London USM showroom

London, UK

The London showroom and office opened its doors in 2015 to great success, reaching a new audience of architects and designers in the capital’s most popular design district. The new iteration of the space sees a softer approach to the interior design, space planning and styling. The versatility of the USM Haller system manifests across the floor, seamlessly moving between workplace, residential lounge and back again.


modern open plan office with white modular furniture and desks
oiled oak USM Haller table for agile working

USM appointed BDG architecture + design to the project, who having specified the product in a number of schemes, including its own workplace at Sea Containers, had the vision and understanding to create a space that speaks of design quality and timelessness.

“Our initial response was to go back to the people who specify the product and use it and look at the environments that it would sit in. How do you set it up for hospitality and home? How do you set it up for office and working? How do you demonstrate its technical capabilities? How do you make it work for different customers so that they can relate to the product?.”

- Colin MacGadie, BDG architecture + design
white metal office desks with yellow end of desk storage and shelving
USM Haller quality metal office furniture in grey
“The redesign of the showroom now takes you on a journey with defined areas that really show case the creativity of USM. Blending between workspace design and residential the versatility and creativity of USM really excels. Clever styling with touches like the typewriters, cameras and old vinyl create warmth and reference USM’s 50-year history. We couldn’t be more thrilled with space.”

- Ian Weddell, CEO USM UK

As a modular system USM proved its sustainable credentials, with over 85% of the existing furniture being reconfigured and used in the new showroom design. USM Haller recently received Cradle to Cradle certification which defines and develops recyclable products. It differentiates itself from conventional recycling by maintaining the quality of the raw materials over multiple product life cycles and by only using chemicals designated as safe.

anthracite USM Haller bookcase with lighting and plants

Visit us today to walk through our revamped showroom and talk to one of our furniture design experts.