Goalgirls

Berlin, Germany

On April 2016, Goalgirls launched their creative agency in Berlin. Pioneers of a unique agency structure, Holacracy; a method of decentralised management and organisational governance, in which authority and decision-making are distributed throughout self-organising teams rather than being vested in a management hierarchy. How do you manage to create a suitable working environment for 93 women? One establishes a 'co-creagency'.


Goalgirls are a micro-community, working interdisciplinary and experimental for non-profit organisations as well as established brands. Their campaigns are progressive and speak for a young, conscious generation.

White, yellow and orange USM Haller room divider in a creative office
USM Kitos M

The special feature of the 'co-creagency' is that the space is used for panel events, recording of podcasts, workshops and concentrated work. A multi-coloured USM Haller shelf serves both as a room divider and as eye-catching storage. The yellow-orange-white colour combination is also picked up by a roll body, which is used as a mobile storage space.


The mechanically height-adjustable Kitos M table is suitable for short stand-up meetings or as a seated workplace. Goalgirls chose USM for its multifunctionality to fit perfectly into the flexible, creative working environment.

Get in touch with one of our experts to get advice on how to use the USM Haller system in your project.