Goalgirls

Berlin, Germany

On April 2016, Goalgirls launched their creative agency in Berlin. Pioneers of a unique agency structure, Holacracy; a method of decentralised management and organisational governance, in which authority and decision-making are distributed throughout self-organising teams rather than being vested in a management hierarchy. How do you manage to create a suitable working environment for 93 women? One establishes a 'co-creagency'.


Goalgirls are a micro-community, working interdisciplinary and experimental for non-profit organisations as well as established brands. Their campaigns are progressive and speak for a young, conscious generation.

White, yellow and orange USM Haller room divider in a creative office
USM Kitos M

The special feature of the 'co-creagency' is that the space is used for panel events, recording of podcasts, workshops and concentrated work. A multi-coloured USM Haller shelf serves both as a room divider and as eye-catching storage. The yellow-orange-white colour combination is also picked up by a roll body, which is used as a mobile storage space.


The mechanically height-adjustable Kitos M table is suitable for short stand-up meetings or as a seated workplace. Goalgirls chose USM for its multifunctionality to fit perfectly into the flexible, creative working environment.

If you want to purchase a USM Haller piece yourself design it now in our online configurator, or find a quick-ship selection of curated USM pieces in our online shop, or find your local sales partner here. Or visit our USM showroom in London.