We are an event agency that specialises in test drives. In the past, test drives weren’t very common: you would go to a dealer and buy a car without necessarily having tried it out. Today, experiential marketing has developed enormously. For example, before you buy an iPhone, you go to an Apple Store and a Product Genius in a blue T-shirt will tell you how it works, let you take hold of it to see if you like it, if its ergonomics are right for you... Well, the same goes for the automotive sector. Nowadays, cars are more and more technological: there are hybrid and electric versions, infinite options in terms of on-board technology and connectivity... Our job is to allow future customers to experiment with all this, as well as journalists and sellers during training sessions. We operate in many different terrains: roads, circuits, 4x4 tracks and mountainous areas. Our main objective is to offer a top-quality UX, or user experience, that matches the DNA of each brand.
We offer our customers comprehensive solutions: before the test drive, we design and organise the entire event, we take care of the invitations and all of the logistics, including the transport and preparation of the vehicles... The digital aspect has also taken on a crucial dimension and we developed it considerably during the Covid crisis.