USM at Milano Design Week

True Pink!

Swiss modular furniture specialist USM all in Pink–a limited product colour specially for Milano Design Week. Together with Monocle, it will create a rosy place for respite in the iconic Rossignoli bike shop in Brera.


Running Monday, June 6th until Sunday, June 12, 2022, daily from 10.00 to 19.30 hrs
Rossignoli Bikes, Corso Garibaldi 71, Brera, Milano

The Concept

Swiss modular furniture specialist USM returns to Brera in 2022 alongside international media brand Monocle, introducing a special product colour with the intent to coax audiences into considering what comfort means to them and the important role colour plays in design and architecture. The soft pinkish hue is one that evokes joy, optimism and warmth and will be the bottom line of an installation designed around respite and relaxation. An enticing counterbalance to the busy atmosphere of the Salone del Mobile.

The Product

The true virtue of the timeless design classic USM Haller lies in its modularity–the possibility to dismantle the structure, redesign the furniture and fit it to any interior and any use, without sacrificing quality. Sustainability at its best. This is courtesy of the elegant USM Haller ball joint that smartly connects the chrome tubes, around which USM’s trademark panels can be fit.

Therefore, the limited pink USM Haller will not only bring warmth and joy to USM’s booth at Milano Design Week 2022, but find a second life in homes and offices of a USM fans, spreading our pink vibe. The whole construction will be carefully dismantled and reconfigured to five types of USM Haller furniture. The limited True Pink collection, including a bar cart, pedestal, television trolley and home office will be available in Switzerland, Germany, France, Austria and Italy via www.truepink.usm.com starting June 6 2022 and last as long as available.