Coperni x USM

Fashion Week Paris, March 2019

Paris Fashion Week saw Sebastien Meyer and Arnaud Vaillant, a gifted young duo of fashion, celebrate the comeback of their brand Coperni with an ephemeral showroom, two years after leaving the artistic direction of the Courreges brand.

Photo Coperni - ©Aleccio Ferrari

They have invested in a Parisian gallery for the start of Fashion Week, before migrating their Fall-Winter 2019/20 collection to Cercle Lebrun for a week.

pop-up Coperni ©Aleccio Ferrari

Coperni, named in honour of Copernicus and its spirit of innovation, reinvents the Parisian chic with graphic, architectural and minimalist lines - qualities that can be easily attributed to USM.

pop-up Coperni 3 ©Aleccio Ferrari
pop-up Coperni 4 ©Aleccio Ferrari

Sebastien Meyer and Arnaud Vaillant are passionate about design and, by discovering last year the USM installation at Salone del Mobile in Milan, the idea of ​​a modular installation for the relaunch of Coperni became obvious. 

After studying various configurations, the choice was made of a cabinet composed of three large facades consisting of white USM modules. This setting welcomed the 90 minimalist and chic Coperni garments, while offering a pragmatic and futuristic image, consistent with the brand, and which did not fail to arouse the interest of many visitors.

©Aleccio Ferrari
pop-up Coperni 2 ©Aleccio Ferrari

Future collaborations are being explored to replicate the concept of Coperni x USM showrooms around the world.

Learn more about Coperni on their website and Instagram account @coperni.

Photo credits : ©Aleccio Ferrari


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