Saint-Tropez is not only a beautiful resort town on the French Riviera - it’s also the home of some of the world’s most prestigious sailing events including Les Voiles de Saint Tropez. Founded in 1962, the Nautical Society of Saint-Tropez is the resort’s biggest sailing club, as well as the organiser of these famous races.
The Society recently moved into a new headquarters right on the marina. Upon their arrival they took the opportunity to modernise and create an environment that encapsulates the organisation’s personality. Just like the company itself, the new clubhouse is open, fresh, modern and welcoming, featuring clean white walls, pale wood floors and a series of nautical portholes for illumination.
A suite of USM Haller furniture throughout the complex is instrumental in developing this atmosphere: clean lines and a metal finish feel timelessly modern, even a little nautical themselves. White pieces help the space to feel clean and open; red pieces inject a dash of colour; and the combination of red and white pays homage to the Saint-Tropez flag which forms the basis of the organisation’s logo and branding. With the range of bespoke pieces they designed every functional need is covered: capacious end-of-desk storage for administrative work stations, extensive open shelving for documentation and plenty of lockable storage for sensitive materials and valuables, there’s even a varnished wood veneer USM Haller table for the meeting room. Visitors can’t help but go away with the impression of a sophisticated and reliable organisation.