AVANCE Marketing Agency, Stuttgart (Germany)
Long before he founded his agency, AVANCE Chief Executive Kai Vorhölter knew that someday he would house it in an old villa and decorate it with modern furniture, letting ideas come to life from the tension between old and new, ornate and austere, yesterday and today. And although USM has always been a part of Vorhölter’s personal aesthetic roughly two years ago a table from another company would have won out had it not been for his wife, Petra, who put her foot down and said, “We only use USM here.” The images show how right she was. Not only do the pearl gray laminate tables and the furnishings in pure white with their straight lines form the perfect contrast to the history of the spaces, but they also line up seamlessly with AVANCE’s identity, which appears mostly in white and gray, accented with just a few hints of red. One of these red flourishes is the red banister, placed in the building as a symbolic common thread. That way, everyone keeps their bearings.