Sesame Workshop, New York (USA)
Even Big Bird, Elmo, Bert and Ernie need a playful and modular storage system to express their personalities, such as the USM Haller glass showcases. The stars of Sesame Street are known around the world, teaching (and entertaining) millions of children in over 150 countries. But the Sesame Street brand is more than a TV show. Its nonprofit arm, the Sesame Workshop, extends beyond the ABC’s of traditional education, with international programs tailored specifically to address relevant issues in various countries. Initiatives include bringing early education to India’s poorest neighborhoods, providing information about HIV/AIDS in South Africa, and promoting respect and understanding for children of all backgrounds in Northern Ireland through “Muppet diplomacy.” In 2012, the Sesame Workshop moved into this renovated 133,000-square-foot space in New York City, which embodies the organization’s playful approach to learning. The NY based architecture and design firm HLW worked closely with Sesame’s internal creative team to create original wall murals that allow visitors to see and interact with the Muppet characters “in a contemporary way that felt appropriate to the brand.” Here, in the office’s common meeting areas, the artwork forms a backdrop for brightly upholstered seating in mismatched sizes and shapes. A USM Haller storage piece in pure white with glass shelving focuses attention where it should be: the cast of fuzzy characters who deliver important lifelong lessons to children across the globe.
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