Gorgeous Storage: Nike Goes Orange

Nike European Headquarters, Hilversum (NL)

The USM Haller modern storage systems and showcases in bright orange fit Nike's European headquarters in Hilversum like a glove, just as the shoes that are developed and designed here perfectly fit athletes’ feet. Hilversum is where Europe’s sports-shoe elite meet for exciting exchanges of ideas, meetings about trends and relaxing coffee breaks. This scene, which seems at first glance dedicated exclusively to catering and relaxation, is in truth a meeting hotspot and thus the office’s creative heart. It features extra-deep sofas and a Starbucks named after Nike founder Bill Bowerman with wooden panels featuring current and past Nike slogans as well as grass-green table and chair ensembles for smaller groups. Along the sides are M, L and XL meeting rooms. Right in the middle of everything: USM Haller storage systems in bright orange like the world-famous swoosh. Workshop of Wonders, which furnished this space, could think of no better furniture combination to match the brand DNA.

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