You Do Not Get a Second Chance to Make a First Impression
Ramona Agaciak and Carolin Merz launched their own hairsalon business in May 2006. According to Merz, this old 19th century building at Luisenstrasse 39 in Berlin Mitte was once home to a sushi restaurant. It was, diplomatically speaking, not exactly in the best condition. Agaciak and Merz did an excellent job cleaning up and clearing out the place. Then they enlisted the help of Berlin architect Ralph Mehler to plan their renovation.
Although the two young entrepreneurs offer only four workstations in the 65 square meter (213 square foot) space, everything here is of the highest quality. The smoked oak floor – oiled, not sealed – is a perfect backdrop for the individual pieces from USM Haller. Fashion trends, including hairstyles, are short-lived. The two master hairdressers carefully selected classic USM furniture for their ever-changing business.
Opposites attract. Or, as they put it: “You do not get a second chance to make a first impression. That is what they say in communication psychology. At a time when good looks are not just a gift from heaven, but also a question of personal marketing, our business philosophy is this: individual design from head to toe.” And that undoubtedly also applies to the furnishings in their shop.
Architects: Ralph Mehler Architekten, Berlin (Germany)