USM was selected as a partner by Jean Nouvel for the "Project: Office for Living". As probably one of the most significant representatives of the world of contemporary architecture, he deals with the dramatic changes that are subject to aspects of today's life and work on behalf of Cosmit, in the Rho Pavilion 24 of Salone Ufficio.
It's a search for new materials and new technologies in order to create new comfortable, effective, user- and environmentally friendly surroundings. And he wants to show that offices can be lived in just like private homes and cities – which in turn corresponds precisely to USM's credo.
"In 30 or 40 years, we'll look back in awe at how most of today's offices actually looked," says Jean Nouvel. "Grotesquely cloned, standardized, totalitarian, monotonous – never constructed with the intention of creating something pleasant." Jean Nouvel has another perspective, and it's precisely this view that propels the "Project: Office for Living."
Why Jean Nouvel shows a total of 14 different pieces of USM furniture in his "Mise-en-Scènes" is – based on this mindset – immediately apparent:
people are already working in apartments, at home or in spaces that are used for multiple functions, and this will only increase in the very near future. And it's precisely this aspect that USM Modular Furniture Haller has taken into account since its invention.
Needs change, demands on furnishings vary, but its use is polyvalent. USM Haller meets the individual demands of its users. There's no better way to show versatility and flexibility.