Alexander Gächter, Zurich (Switzerland)
When you’re dealing with the creation of a brand, systematic analyses and structural thinking are part of the craft. Alexander Gächter, a visual designer with a weakness for the three dimensions, therefore had the necessary know-how to design his own very special storage unit. It now graces almost three meters of one wall in his Zurich city apartment in a 1920s-era multi-family house. Gächter put the beautiful piece together in modules so it could meet any need. He really thought of everything. For example, it is precisely deep enough that the soon to be forty year-old apple of his eye, the “Grundig Studio 2000 HiFi” has the perfect place for itself. And it all started with the CDs that Gächter simply wanted to accommodate stylishly at long last. In any event, he has a few dozen more now... to be continued.